We offer what other companies can not offer . Consulting is core to the business resulting in a well written strategy and once approved it will be well executed.
- Micro distribution involves working with the distributor of choice to range, display and sell products to retailers in the country.
- Laying out the strategy for the retail and wholesale market
- Interview and introduce a company product into the retail space
- We cover mainly 3 countries in East Africa and built our micro distribution over two previous clients (one for mobile and smart phone products, and a second one for accessories).
- Our Distribution Model is a combination of channel development, retail enabling, trade marketing, and field marketing.
- Our focal point has been Corporate and SME.
- Our secondary market is e-commerce platforms as a seller.
- Both models rely heavily on sourcing and brand partnerships along with the marketing mix.
- We provide delivery services to the customer premises, we extend all international warranties from brands and act as a premium reseller.
- For Operator market specific to mobile products, we either go directly or go through intermediaries who work with Operators as strategic partners.
Human Resources Management
- The clients and brands typically look for a group of qualified contracted personnel and that is where UMCL’s expertise comes into play. We build project specific teams to give the best efficient account management of the client.
- We believe in partnerships thus able to prepare scoping documents, recruitment criteria, staffing, KPIs, controls and appraisals.
- We offer pay roll services for clients who prefer outsourced payroll including all payments and statuary deductions.
- In certain countries, we support clients to get visa services for expat staff which can be extended to permits and other support services.
- We are fully legal & tax compliant company in Kenya and as an extension we may offer the same services to clients.
- We provide insurance policies for staff and we are flexible to adjust to requirements.
- In certain cases, client require and request mobilization services (geographic relocation and deputation) and we offer a full package.
Below the line Marketing Services
- Many companies or corporate house prefer to focus their marketing spend below the line due to various reasons such as targeted marketing, the need to demonstrate the product, sales oriented marketing, costs and conversion rates.
- Below-the-line advertising seeks to reach a consumer, instead of a mass audience, directly rather than through an intermediary, such as with a commercial during a television show.
- We believe in Consumer Connect/immersion using BTL activities.
- We offer a variety of services in the following departments:
- Creation, Creative design (2D/3D)
- Point of Sale material, Fliers, Brochures, Banners, Stages, backdrops.
- Give away or gift items: Bags, Pens, Shirts, T-Shirts, Caps, Bottles, Books and all
- Branding and signage: In-house branding or signage to external branding.
- Provide outsourced HR services (Sales, marketing personnel)
- Activations: Demos, Mall activation, street activation and in-store activations.
- Targeted emai l or SMS shots.
- Events and trade shows.